Despite Crisis, Greece’s Coffee Culture Still Thrives

Drinking coffee in Greece is more than a habit; it is a daily ritual to enjoy alone on the balcony or with company in a busy café; while reading the newspaper or taking a break from work, both early in the morning and late in the afternoon. The Greeks, as other people around the world, have well adapted to the different coffee products and over the years have developed unique consumption habits and their special characteristics. That’s exactly why the coffee industry produces dozens of different types of coffee, while coffee shops remain popular across the country.According to the findings of a recent survey, 1000 traditional coffee shops remain open throughout Greece, while the company Coffee Connection owns four percent of the Greek market share. Best known under the name Coffeeway, Coffee Connection also runs the biggest retail coffee shop chain in Greece. Leading multinational companies Nestle Loumidis Coffee and Sara Lee Bravo Coffee account for 80 percent of the Greek super market shelves, offering a wide range of packed coffee products.Some 25 tons of coffee is being annually consumed in Greece, with adults and minors enjoying the various flavors. Some 10 percent of the survey sample prefers espresso; 15 percent go for filter coffee; 25 percent, instant and 50 percent Greek coffee. With an estimated worth of 300 million euros $375.5 million, the Greek coffee market has not suffered severe losses yet despite the economic crisis, mainly because of the Greeks staying true to their “addiction”.

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About brexians

Demetrios Georgalas (A Surviving Globalization Consultant) was born in 1961 in Bern and grew up in Athens. In1985, graduated from Surrey University with a Tourism Management BSc (Hons). In 1998, graduated from LMTB under Freie Universitat Berlin, with a Diploma Lasers in Medicine. His professional career was started in the private sector and at the same time he created his first consulting company D+G Consultants Inc. Worked for major multinationals in Greece and abroad (FMCGs / Pharmaceuticals / Tourism). Demetrios Georgalas, having established also Travelling 2 Greece a destination management company, while with the D+G Consultants working in the areas of BTL and special marketing projects. He is activated except from Greece in the Balkans and in Turkey, consulting his clientele with new innovative proposals. Apart from his enterprising activities, he dabbles at blogging, travelling and cooking while he is married and has two children. In conclusion Demetrios Georgalas is an Athenian, Greek, Agnostic, Traveller, & Liberal he likes sci-fi, photography, blogging, travelling and cooking and if you like fascism or any kind of dogma, keep out! Δημήτρης Κ. Γεωργαλάς Γεννήθηκε στην Αθήνα το 1961, σπούδασε Τουριστική Διαχείριση στο Ηνωμένο Βασίλειο και κατέχει μεταπτυχιακό τίτλο στην Βιοτεχνολογία. Έχει εργαστεί σε μεγάλα τουριστικά γραφεία του εσωτερικού, και σε πολυεθνικές σε Ελλάδα και Εξωτερικό, στο χώρο των φαρμάκων, των ιατρικών μηχανημάτων και των FMCG’s. Από το 2001 είναι ελεύθερος επαγγελματίας, με δραστηριότητα στην διαχείριση προορισμού, τον θεματικό τουρισμό και τις ειδικές ενέργειες marketing. Είναι παντρεμένος και πατέρας δυο παιδιών, διδάσκει ειδικά θέματα εξωτερικού εμπορίου και κοινωνικής δικτύωσης, σε επιχειρήσεις και οργανισμούς. Ασχολείται ενεργά με το διαδίκτυο από το 1993 με άμεση εμπλοκή στα κοινωνικά δίκτυα και στο «ιστολογείν». Φανατικός ταξιδευτής, ερασιτέχνης φωτογράφος, μαχόμενος αγνωστικός και φιλελεύθερος. Όραμά του μια Ευρωπαϊκή Ελλάδα.
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